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Data Retention Policy

Effective April 9, 2026 · Version 2026-04-09

This Data Retention Policy explains how long SalesNerve retains different categories of information and when each is automatically purged. It supplements our Privacy Policy and forms part of our Terms of Service.

1. Retention schedule

Data categoryDefault retentionNotes
Account profileDuration of the account + 30 daysDeleted 30 days after account closure unless required by law to retain longer.
Call metadata (date, time, duration, disposition)24 monthsNeeded for TCPA audit trail; kept after transcripts are purged.
Call transcripts12 monthsAutomatically deleted via scheduled cleanup.
Call recordings (if enabled)12 monthsRetained on Twilio; purged on schedule.
AI coaching suggestions12 monthsTied to parent call; purged with transcripts.
Consent disclosure timestamps7 yearsRetained for TCPA statute-of-limitations window (4 years) plus buffer.
TOS / Privacy Policy acceptance log7 years after account closureLegal audit trail; never overwritten.
License informationDuration of the account + 30 daysDeleted with account; you can export before closure.
Carrier library and playbookDuration of the account + 30 daysExportable on request.
Billing records7 yearsRequired for tax and accounting purposes.
Web server logs30 daysIP addresses, user agents, request traces.
Security and audit logs12 monthsSign-in events, failed auth attempts, admin actions.

2. How deletion happens

SalesNerve runs a scheduled cleanup job that purges data whose retention window has expired. The job uses the retention_expires_at timestamp stored on each record. When a record is deleted from our primary database, its associated rows (such as transcripts or coaching suggestions tied to a call) are cascaded and removed.

Backups may retain deleted data for up to 30 additional days before the backups themselves are rotated and overwritten.

3. Legal holds

If SalesNerve receives a valid legal hold, subpoena, or preservation request, affected data may be retained beyond the schedule above for as long as legally required, after which the normal retention schedule resumes.

4. Your deletion rights

You can request earlier deletion of your data by emailing privacy@salesnerve.com. Requests are processed within 30 days. Some data, including TCPA audit trails and billing records, must be retained for legal and regulatory compliance and cannot be deleted earlier than the window shown above.

5. Exporting your data

Before closing your account, you can export your call history, transcripts, playbook, and carrier library from the Settings page. If you need a bulk export in a specific format, contact support@salesnerve.com.

6. Changes to this schedule

We may update this schedule from time to time. Material reductions in retention periods take effect immediately. Material extensions apply only prospectively, to data collected after the effective date of the change.

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